Most dealers know their posted door rate. Few know their effective labor rate. The gap between the two is pure revenue lost every month.
30-minute call. No pressure. We'll walk through your numbers.
NADA averages based on 2024 Dealership Financial Profile. Benchmarks vary by market, brand, and mix.
The calculator shows the gap. A TractionOps assessment shows you the specific workflows, pricing practices, and dispatch patterns that are creating it — and the exact steps to close it.
TractionOps partners with automotive service departments to find and fix the operational gaps that suppress revenue. Not theoretical consulting — hands-on work with GMs, service managers, and writers to change what actually happens on the drive.
The gap between your effective rate and your door rate isn't a mystery. It's the product of specific, fixable behaviors: discount habits, menu pricing, warranty mix, dispatch inefficiency. We find them, quantify them, and build the systems to close them.
Your door rate is what you charge. Your ELR is what you actually earn. The gap between the two is where most dealerships are quietly losing $30K–$80K a year.
Read article →Most of the revenue leaking out of your service drive isn't going to competitors. It's being left on the table by habits, systems, and assumptions you haven't questioned.
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